Designing,
for Eilleen Ovung was an outlet for her creativity, blending in well with her
desire to create products that were classy and versatile, beautiful yet
functional and adaptable to different occasions and needs.
Eilleen Ovung
Studio or EOS as it is known in short, is her very own line of handbags and
accessories, based in Chennai. Having started this venture with its focus on
Nagaland and with the idea to cater to the stylish Naga lady, she says, “even
if I couldn’t be there full time, I wanted Naga women to get an access to
affordable luxury products.
Well, Eilleen
Ovung Studio happened in May this year, after the Economics Graduate from Indraprastha
College for Women under Delhi University, decided to further transform her love
for art into products. She is an alumna of the prestigious National Institute
of Fashion Technology, New Delhi, where she earned her post graduate diploma in
Leather Apparel Design and Technology.
Delhi is like
a second home for the designer, who was born and raised in Nagaland, but spent
over a decade in the capital, both for studies and work. Over the years, she
has gone on to create a niche for herself in other bigger metropolitans even as
work took her places including overseas.
“I learned a
lot from the first job in 2004 at BCC Overseas (where I interned twice during
the course at NIFT) whose owners were young and energetic and gave me the
freedom to design and guided us in all other areas of work so that we were well
rounded in our understanding of work- not just designing”, she gratefully
recalls.
Then, she
freelanced for Varun Sardana, a reputed Fashion Designer in New Delhi and
later, got along with a NIFT batchmate Zeenat Tanvir to design and market
Leather and Textile accessories under ZEST in New Delhi area. She was also
called on by NIFT during her freelancing days to be a visiting faculty for the
same course she had completed. “It was great to interact with students and get
a fresh perspective on things as well as share my experience in the industry”,
she expresses.
Further, she
had a stint with Unnayan, New Delhi- an NGO that promotes and revives Indian
Crafts. This led her home to Nagaland to carry out research, documentation and
designing. Then, in her words, “Colehaan happened in 2010 which meant shifting
base to Chennai, quite far from home! It was a bit of a struggle to be here as
compared to Delhi but I started to enjoy life in Chennai...I had great
colleagues at work and made friends back at my accommodation and others from
NCF Chennai and former NIFT friends.”
She had
wanted to learn more about Product development as well as Production Process in
detail from this historic company, and so, joined as a Development Manager for
India for Women’s Handbags and Accessories (Small Leather goods and Belts). In
the following year, she was given the charge of Development, Production and
Quality for both Men’s and Women’s Accessories which, she shares, was quite a
challenge.
She goes on
to say that, “it was a tremendous amount of work as well as a huge learning
experience. In my time with Colehaan, I got to interact with the top level
management of Colehaan US, Asia, Nike India, Simone Accessories (Vietnam/
Korea) and other China factories and suppliers as well as have daily
interaction and work with our factory partners in India. It also led me to
travel to China, HK, NY, Maine, New Hampshire (US), HCMC (Saigon), Vietnam for
meetings/training activities/work which was a superb opportunity for me.”
Ask her where
she enjoyed working the most, and she is quick to reply, “Colehaan” but
definitely not without reason- “I had the best of colleagues in India, China
and the US and the guidance of our Country Manager, Mr. A. Nambi to whom I
reported. He gave me the freedom to work and made me learn a lot about how to
manage people, situations, work smart, communicate effectively, etc and also
sent me for training abroad to learn from the best. Moreover, he believed in me
to be able to work abroad and gave me the opportunity to take up an assignment
in Vietnam for 3 months in the beginning of 2014 as a consultant for Colehaan, in
Asia’s biggest handbag factory Simone Vietnam (owned by a Korean national). It
was one of the best experiences I’ve had.”
Her decade
long experience in the industry has inspired her to start her own venture, post
Colehaan. “I had seen and learnt from the best and decided I was ready to
venture out on my own in a small way! Friends and family were supportive of
this and it looks like it was the right decision!” she puts across.
However, it
wasn’t without struggle that she got it working. “My struggle was to start from
scratch and source good manufacturers who would be willing to do small
quantities to start with. Also, leather being an expensive material, I wanted
to source and buy from the best in India. I was fortunate to reach out and meet
like- minded people in the industry and then, I stated sampling and after
initial hit and misses, things were smooth after a couple of rounds of sampling
and corrections,” she enlightens.
She would
like to believe that it’s mostly God’s blessings, the prayers of her family,
friends and well-wishers and also lot of hard work, determination, self-belief,
setting goals and being honest in my work that have brought her thus far.
The Designer,
who is inspired by nature, art, people, places, books and theatre, has just
rolled out her First Fall 2014 Collection (Women’s Handbags and Accessories)
which is available online on her Facebook Page- https://www.facebook.com/EilleenOvungStudio/timeline?ref=page_internal
, by appointment in Dimapur and at an upmarket store “Home & Style” in
Chennai. She will also be starting a Classic Men’s Accessories line in future
seasons.
As one of the
rare Nagas who have ventured out of their comfort zones to pursue something
worthwhile, Eilleen Ovung’s mantra seems to be this- “Just believe in yourself,
you can be anything you aim to be and the sky is the limit. Also, be realistic
about your goals- They should be attainable plus challenging enough to motivate
you. Learn from your mistakes but remember not to repeat them! Don’t forget
your roots, be helpful and stay true to yourself and most of all, enjoy what
you are doing!”
“It feels
great to be finally doing what you want to do and on your own”, she
enthusiastically adds, although she also believes that, “there are a lot of
difficulties that need to be overcome and challenges to be met.” “But those are
just minor issues and you can look at the positives which far outweigh the
negatives,” she further says.